Welcome to the Campaign URL Builder
Create trackable URLs with UTM parameters to measure the effectiveness of your marketing campaigns. This tool generates URLs that work seamlessly with Google Analytics, Adobe Analytics, and other web analytics platforms to provide detailed insights into your campaign performance.
What are UTM Parameters?
UTM (Urchin Tracking Module) parameters are tags added to URLs that help analytics tools identify the source, medium, and campaign name of website traffic. When someone clicks a URL with UTM parameters, the analytics platform captures this information and attributes the visit to the specific campaign.
UTM Parameter Types
- utm_source: Identifies the source of traffic (e.g., google, facebook, newsletter)
- utm_medium: Identifies the marketing medium (e.g., cpc, email, social)
- utm_campaign: Identifies the specific campaign (e.g., spring_sale, product_launch)
- utm_id: Optional campaign ID for advanced tracking
- utm_term: Identifies paid search keywords
- utm_content: Differentiates similar content or links within the same campaign
Perfect For
- Email marketing campaigns and newsletters
- Social media posts and advertisements
- Google Ads and other PPC campaigns
- Affiliate and partner marketing
- QR codes and offline marketing materials
- A/B testing different ad creatives
- Influencer marketing campaigns
- Banner ads and display advertising
Best Practices
- Consistency: Use consistent naming conventions across all campaigns
- Lowercase: Use lowercase letters to avoid duplicate entries
- No Spaces: Use underscores or hyphens instead of spaces
- Descriptive Names: Make parameter values descriptive and meaningful
- Documentation: Keep a record of your UTM parameter conventions
- Testing: Always test your URLs before launching campaigns
Common UTM Examples
- Email Campaign: utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale
- Facebook Ad: utm_source=facebook&utm_medium=cpc&utm_campaign=product_launch
- Google Ads: utm_source=google&utm_medium=cpc&utm_campaign=brand_awareness
- Social Media: utm_source=instagram&utm_medium=social&utm_campaign=user_generated_content
Analytics Integration
Once you've created your campaign URLs, you can track their performance in:
- Google Analytics: Acquisition → Campaigns → All Campaigns
- Google Analytics 4: Reports → Acquisition → Traffic acquisition
- Adobe Analytics: Marketing Channels and Campaign tracking
- Other Platforms: Most analytics tools support UTM parameter tracking